In the cultural and entertainment industries, the role of the artist manager is pivotal to the development, positioning and long-term sustainability of music and theatre projects. My work in this field is carried out through Xema Música y Teatro, where I specialise in cultural management, artist representation and the programming of live performing arts productions.
What I Do as an Artist Manager
As an artist manager, my role is to plan, coordinate and support the professional development of artists and performing companies, acting as a bridge between artistic creation and the professional performance and touring circuit.
My areas of expertise include:
- Artist and company representation.
- Contract and fee negotiations.
- Tour management and cultural programming.
- Liaison with theatres, concert halls and festivals.
- Artistic positioning and career development.
- Technical and logistical coordination of productions.
- Strategic consultancy for cultural projects.
Within the performing arts sector, this work requires a comprehensive understanding of the technical, artistic and production-related requirements of each project.
My Experience in Artist Management
Through Xema Música y Teatro, I have developed a project focused on fostering connections between artists, performing companies and cultural programmers, with a particular emphasis on classical music, family theatre and live performing arts productions.
My background in drama and business management, together with my experience as a programmer in leading cultural venues, has given me a comprehensive understanding of the sector.
I have worked with and attended the following nationally recognised performing arts venues and festivals:
He estado en estos espacios escénicos y festivales de ámbito nacional:
Theatres and Concert Halls
A range of benchmark theatres within the Spanish performing arts circuit, including the Teatro Reina Victoria in Madrid, the Teatro Campos Elíseos in Bilbao, the Teatro Principal de Zaragoza, the Palau de la Música in Valencia, and the Teatro Romea. These are highly regarded cultural venues with established, ongoing programming schedules, representative of theatrical and musical activity at a national level in Spain.
Theatre and Music Festivals
A selection of leading festivals in the fields of classical theatre and music, including the Festival Internacional de Teatro Clásico de Almagro, Sagunt a Escena, Olmedo Clásico, the Fira de Juliol de València, as well as the Elx Jazz Festival. These are well-established cultural events within the national circuit, with particular relevance for performing arts and music programming in Spain.
Areas in which I work
Classical music and representation
In the field of classical music and artistic representation, I collaborate with ensembles and artists such as Babalú Swing Band, Violincheli Brothers, Ariel Brínguez, Iván Melón Teatro, y Lucía Veintimilla. These projects and artists are recognised for their high level of interpretative excellence and their ability to adapt to diverse programming formats across concert halls, theatres and festivals.
Family Theatre and Live Entertainment
In the field of theatre and family entertainment, I work on the distribution and programming of stage productions aimed at diverse audiences, including titles such as Mulán, Home Alone, Lara Jones, Geriatrik y Rudolph, concebidos para circuitos de teatro familiar, campañas escolares y programación cultural municipal.
The Importance of the Artist Manager
in the Cultural Sector
The music and theatre sectors currently demand professionals capable of combining artistic sensitivity, organisational skills and a strategic vision for cultural development. In this context, the role of the artist manager has evolved significantly: it is no longer limited to coordinating performances, but now plays an active part in the growth of projects, their positioning within the performing arts market, and the consolidation of their artistic identity.
If you are looking to develop your artistic project, strengthen its positioning, or receive professional support in its development, you can contact me to explore how I can assist you through my artist management services at Xema Música y Teatro.