I’m Xema Soriano, an artistic manager specialized in music and theatre. With a background in performing arts and business management, I decided to bring my two passions together to support artists and companies in their professional growth. Today, I represent musical and theatrical projects with a strategic yet personal approach, connecting talent with cultural programmers, festivals, and institutions. My work is about building bridges between creativity and management: listening, understanding, and finding solutions that allow each artistic proposal to shine on the right stage. I believe in professionalism, loyalty, and authenticity as the foundation of my work, taking care of every detail in the process to transform the artists’ vision into memorable cultural experiences for the audience.